Old Versus New

I'm having a bit of an old fogey moment. I like things the way they are and I don't want them to change, specifically, Tropicana..

Old label, versus new label...

I don't know about you guys, but I like the old one way much better. In fact, it actually bothers me that they changed it. Why would they? It's one of the most recognizable brands out there, why make it look generic and boring? I just don't understand... did they learn nothing from 1985's Coke incident...